Sweet simplicity: Bioenergy Ribose may be poised to become the next big energy product ingredient

May 5th, 2014
Mature man drinking energy drink during a break at gym

The public has become very savvy about the advantages and disadvantages of energy products, particularly those containing high amounts of caffeine and/or sugar. Food and beverage manufacturers are increasingly looking to Bioenergy Ribose as either an additive or an alternative. D-Ribose answers consumer demand for a safe, natural source of sustained energy, with fewer crashes plus other added benefits such as reduced muscle soreness and faster muscle recovery time.

“The market for natural energy products continues to grow at a very healthy rate,” comments Michael Crabtree, CPT/CSCS, ISSN, CISSN, technical sales manager for Bioenergy Life Science. “We’re seeing an increased interest in Bioenergy Ribose because it is a safe and natural functional ingredient that works to help people feel better and more energetic.”

Crabtree adds that the benefit of products formulated with natural ingredients is really very simple. “Logically, the products formulated with natural ingredients, or that adhere to processes that more closely emulate those found in nature are better for consumers,” he says. “This brings D-Ribose to the forefront of sweetener technology. Carbohydrates that are produced naturally in the body, as opposed to the synthetic chemical sweeteners, and that also further their benefit by adding additional functional qualities are of great use to formulators looking to accomplish multiple things simultaneously.”

Recent research has shown that blends of energy products may give people the greatest benefits, because they help them to achieve energy equilibrium. Those studies that Bioenergy Life Science has competed are finding promising correlations between stimulants and natural functional ingredients. “The goal is not to remove stimulants from products,” says Crabtree, “but to balance their physiological effect. Ingredients such as Ribose act synergistically by enhancing an increase in cellular energy without contributing to undesirable effects including additional dehydration, or the ever-dreaded crash. The data shows that it is possible to create products that are balanced and therefore safer.”

Crabtree predicts that consumers may soon see “hybrid” products on store shelves: those that have both functional and supplemental benefits. “If multiple benefits are achieved through a single product it has an immediate market advantage. Examples might be an energy drink that is both satisfying and provides nutrient delivery, or a mint that both freshens breath and provides stimulation prior to exercise. They provide consumers with multi-faceted benefits without the need for multiple purchases.”

 

Bioenergy Ribose samples are a hit with IFT participants

July 15th, 2013
IFT booth staffed

Bioenergy Ribose Booth #4440 is a hit at the IFT Annual Meeting & Food Expo, going on through tomorrow in Chicago. Our product prototypes – including chewy granola bars, fruit chews, whey protein balls and oatmeal chocolate chip cookies, are flying off the trays! And food professionals from around the world are complimenting us on the cold, refreshing ready-to-drink tangerine orange energy beverage.

Also, a big thank you to the folks at Good Cacao for providing samples of its new superfood chocolate bars (almond, banana and peppermint flavors) made with Bioenergy Ribose. Everyone loves them!

On today’s agenda: Bioenergy Ribose was a sponsor of this morning’s IFT Fun Run & Walk, benefitting Feeding Tomorrow undergraduate and graduate food science scholarships. Kudos to our sales manager for sports nutrition supplements Michael Crabtree, who laced up his running shoes to represent Team Ribose after learning that Greg and Laura Bennett would be unable to attend the event because of flight delays. Michael is a certified personal trainer, strength and conditioning specialist, and nutritionist.

fun run banner

We’re having some great conversations about Bioenergy Ribose, which is a natural solution to America’s growing demand for sustained energy. Plus, it’s simple to formulate with Bioenergy Ribose, and products made with 250 mg or more of Bioenergy Ribose per serving will add additional functional claims on their packaging.

Stop by Booth #4440 for product samples and copies of our new marketing materials!

Prototype and Customer Product Samples (get them before we run out!)

o Chewy Granola Bars – Ready to eat Oats Honey & Nuts

• Three toppings: White, Chocolate and Cinnamon Drizzle toppings

• 500mg Ribose per 16g bar; 1g Protein, 1g Fiber, 3g Fat, per sample bar

o Oatmeal Chocolate Chip Cookie – Ready to eat with dark chocolate drizzle

• 400mg Ribose per 1 oz. (28g) Baked cookie – Ribose in the dough. Choc Drizzle & Half Dip.

o Liquid Energy Drink Beverage – Ready to drink Tangerine Orange & Berry Pomegranate

• 3g Ribose per 8 fl. oz. or 1.25% with 60mg Caffeine, B Vitamins 25% RDI & 100% RDI Vitamin C High Acid

o Good Cacao Superfood Chocolate Bars:

• Energy (500 mg Ribose w <10mg caffeine per bar)

• Recovery (500 mg Ribose w <10mg caffeine per bar).

o Energy 28

o Performance X2

o Code Blue

IFT booth sampling

 

Where in the world is Team Ribose?

July 2nd, 2013
Socian network concept

Our Team Ribose members are traveling the world! Just as many of us, including elite triathletes Greg and Laura Bennett, gather in Chicago for the Institute of Food Technologists Annual Meeting and Food Expo, rowing champion Susan Francia will be competing as one of the favorites in the Samsung World Rowing Cup III in Lucerne, Switzerland! Susan won gold and set a world record (5:54.17) in the heat in the eight at the 2012 Samsung World Rowing Cup II. We know she’ll have a remarkable showing in this year’s event. Good luck Susan! We are rooting for you!

Meanwhile, our newestTeam Ribose member Billy Demong will be in the midst of a challenging three-week trip that includes an annual race in Steamboat Springs, CO followed by a ski jumping camp in the Black Forest of Germany. He will then travel to France where he will ride in the Alps for as many as seven hours a day, which follows the Tour de France for several stages.

Team Ribose will also be represented during next month’s Fi South America, taking place in sunny Sao Paulo, Brazil. Bioenergy Life Science Sales Manager Michael Crabtree will be in attendance with our parent company Chengzhi Life Science booth #S57. Fi South America and Hi 013 are expected to attract more than 11,000 food professionals from more than 50 countries. We look forward to meeting with many of our international customers, and building stronger partnerships with our distributors during this event.

Just as Bioenergy Ribose helps everyone from elite athletes to busy moms and 9-to-5’ers maintain their energy, the industry side of the equation is also sustaining strong momentum. There is strong and growing interest in formulating with Bioenergy Ribose because it delivers what the public is seeking: faster energy recovery and better energy reserves without crashes, jitters and other undesirable side effects.

Join the conversation on our Twitter feed and Facebook page today.