Americans are craving better energy solutions, and the industry is buzzing about Bioenergy Ribose’s emerging importance in this category. Two leading industry publications – Natural Products Insider and Prepared Foods – both featured Bioenergy Ribose prominently in July. Authors at both publications were focused on studies that indicate ribose has the ability to help restore energy to muscles after intense workouts.
This was a unique, digital edition of this well-read industry publication. In her Viewpoint column, Editor-in-Chief Sandy Almendarez commented, “I also keep a few supplements in my routine that give me that extra oopmh. Ribose and maca are my current favorites.”
The feature article by Pete Croatto, Get Up and Go: Energizing supplements are keeping consumers active through their busy days, is (excuse the pun) eye-opening. Croatto reports that according to SPINS, “sales of vitamins and supplements marketed for energy support tallied nearly USD $700 million in natural and conventional outlets for the 52 weeks ending May 11, 2013.
Croatto highlighted the expanding body of evidence supporting the effectiveness of ribose, explaining that: “The naturally occurring pentose sugar provides a key building block for producing the “energy molecule” adenosine triphosphate (ATP) in every cell.” He further explained that researchers have associated supplementation with D-ribose with enhanced recovery of high-energy phosphates as well as heart/skeletal muscle ATP following high-intensity exercise; reduction in free radical formation; and modulation of the production of oxygen free radicals during and following exercise which results in less inflammation.
Mark Anthony, PhD included ribose in his article entitled The Next Generation of Nutraceuticals. After explaining that the body’s stores of ATP are very limited, he writes about the evidence suggesting that “ATP-depleted muscles respond favorably to ribose supplementation that can help muscle cells recover from stress by supplying the base carbohydrate for ATP synthesis.” He adds that ribose may … increase “the power of heart muscles contractions that send blood to its destination.”
The inclusion of ribose in both of these feature articles about the exciting trends in energy ingredients is further confirmation that we are on the cusp of something big. Bioenergy Ribose is also versatile, lending itself to many different food and beverage applications. For example, it is Kosher- and Halal-certified, allergen-free and non-GMO. It is simple to incorporate, and blends easily with other ingredients and flavors, and may be an ideal complement to caffeine. Contact us for more information about formulating with Bioenergy Ribose.